My career began in industrial product and transportation design, where I worked on railway interiors, driver cabins and passenger experience concepts. Over time, I became increasingly interested not only in how products are designed, but also in how they are positioned, communicated and brought to market.
This led me to complete an MSc in Marketing and expand my work into brand strategy, digital marketing and business development. Alongside these fields, my pastry training introduced a third dimension to my practice: food product development, where form, taste, production and branding come together.
Today, I approach projects as complete systems from the initial idea and physical product to visual identity, communication and market positioning.